The Word Conservancy
Protecting the English lexicon since 2024
Recently Extinct
🔴Words claimed by brands in the last decade. Filed in reverse chronological order of extinction.
Critically Endangered
🟠Words currently contested by multiple companies. Our scientists are watching closely.
Bolt (*Fulmen recidivus*) is Critically Endangered, having been claimed concurrently by a one-click checkout platform, an Estonian ride-hailing service, and an electric truck manufacturer. The word previously described either a fastening device or a discharge of lightning capable of fusing sand into glass. It now describes the user experience of buying a hoodie at 11pm.
Kiwi (*Apteryx captus*) is Critically Endangered. The word previously described either a flightless nocturnal bird endemic to New Zealand or a small fuzzy fruit. It is currently the trade name of a flight booking website. The Conservancy has documented the parallel without comment, having concluded that some findings are most devastating when left unaccompanied.
Moon (*Luna speculata*) is Critically Endangered. Earth's only natural satellite — which has guided navigation, governed tidal systems, and inspired most of recorded poetry for 4.5 billion years — is now primarily associated with cryptocurrency price predictions. The phrase "to the moon" has been thoroughly colonised by asset-class communities whose understanding of orbital mechanics begins and ends with the y-axis.
Table (*Mensa vocabularis*) is Critically Endangered. The horizontal flat surface upon which humans have placed food, signed treaties, and conducted commerce for several millennia is now actively contested by project management platforms and SQL viewer applications. The Conservancy regards the migration of the word from carpentry to Kanban as evidence of a profession in retreat.
Bridge (*Pons domesticatus*) is Critically Endangered. A structure that has enabled humans to cross physical gaps for over 5,000 years is now primarily associated with stablecoin payment rails and HR onboarding software. Each fintech that adopts the word does so on the implicit promise that something is being connected. What is being connected is rarely specified.
Stone (*Lapis sectus*) is Critically Endangered. The most fundamental material in human history — used for tools, shelter, memorials, and the foundations of civilisation — is now claimed by at least three concurrent payment processors. The Conservancy classifies the fintech sector's attraction to geological terminology as a desire for solidity it has not yet demonstrated in the public markets.
Aspen (Populus tremens) is classified Critically Endangered. The deciduous tree of the genus Populus, whose leaves tremble in the slightest breeze and whose root systems form the largest single living organisms on Earth, has been claimed by an enterprise software firm, a dental services chain, and a Bermuda-domiciled insurer. The trees, the Conservancy notes, were not consulted, although the largest known individual — Pando, in Utah — covers 43 hectares and has been alive for approximately 14,000 years, which is longer than any company has existed.
Cedar (Cedrus vocabularius) is here re-confirmed Critically Endangered, the second of three documented competing claims having been registered in 2016 by a healthtech billing platform. The original aromatic conifer of the genus Cedrus — sacred to Phoenician shipbuilders, namesake of Lebanon's national flag, the wood from which the Temple of Solomon was constructed — is now also the brand under which Americans receive itemised medical bills they cannot interpret.
Mercury is herewith re-confirmed Critically Endangered, with three concurrent commercial claimants now active across banking, insurance, and outboard motors — distinct from its prior captures by the Roman pantheon, the planet, and the chemical element. The Conservancy notes Mercury continues to demonstrate the durability typical of serial recidivists: every captor has retained the brand, with the result that the word now carries five overlapping identities and one of the highest semantic loads on the registry.
Aurora (Lux polaris) is classified Critically Endangered. The Roman goddess of the dawn — and the atmospheric phenomenon caused by charged particles colliding with the upper atmosphere near the magnetic poles — has been claimed by an AWS database engine, a Pittsburgh-based autonomous-vehicle company, and a Canadian cannabis producer. The Conservancy notes the three captors share, between them, no common semantic territory whatsoever, suggesting the name was selected in each case purely on the basis of phonetic luxury.
Titan (Pre-Olympian deus) is classified Critically Endangered. The pre-Olympian Greek deities — Cronus, Rhea, Hyperion, and the others overthrown by Zeus — have been claimed by an investment app, a pickup truck, an aerospace startup, and a moon of Saturn. The Conservancy notes that of these claimants, only the moon predates the others, and only the moon has not been the subject of a public-relations crisis.
Forge (Fornax vocabularius) is classified Critically Endangered. The word denoted both the smithy in which heated metal is shaped by hammer-blow and the verb for the deliberate creation of a counterfeit document. It has been claimed by a private-markets trading platform, a server provisioning tool, and a now-defunct Microsoft service whose disappearance returned the word to the contested commons. The Conservancy notes the smith's sense survives mostly in surnames.
Arc is herewith re-confirmed Critically Endangered following its 2022 capture by a web browser, adding to existing claims by a publishing platform and a Canadian outdoor-apparel manufacturer. The geometric noun — a portion of the circumference of a circle, also the path of an electrical discharge through air — now serves as the brand identifier for software, news infrastructure, and waterproof jackets. The Conservancy notes no claimant has yet been observed attempting to redirect lightning.
Pulse is herewith re-confirmed Critically Endangered with three further concurrent claimants beyond the LinkedIn capture: an enterprise analytics tool, a VPN appliance vendor, and an industrial manufacturing firm. The Conservancy notes that the cardiovascular sense remains medically intact, but search-engine results for the bare word now require disambiguation across at least five categories before reaching any reference to the human heart.
Spark (Scintilla vocabularius) is classified Critically Endangered. The word denoted a small fiery particle thrown out by a fire or by friction between metals — the ignition mechanism of every internal combustion engine and the metaphor of choice for the inception of romance, idea, and revolution. It now denotes simultaneously a distributed computing engine, a venture capital firm, and a cluster of marketing automation tools. The metaphor of inception persists, somewhat depleted.
Horizon (Limen visibilis) is classified Critically Endangered. The word denoted the apparent line at which the earth's surface and the sky meet — an optical artefact whose distance, on a clear day at sea level, is approximately 4.7 kilometres. It now denotes a Meta-operated metaverse platform, a pharmaceutical company subsequently acquired by Amgen, and a Chinese AI chip manufacturer. The line itself remains observable from beaches.
Fusion (Coniunctio nuclearis) is classified Critically Endangered. The word denoted the process by which atomic nuclei combine to form heavier nuclei, releasing energy — the reaction that powers the Sun and that humanity has been approximately twenty years away from harnessing for approximately the past seventy years. It now denotes a category of SaaS products, a Ford sedan that ceased production in 2020, and several culinary genres. The original physical sense remains technically dominant in scientific contexts but is functionally invisible in commercial search results.
Vista (Vista panoramica) is classified Critically Endangered. The Italian noun for an extensive view of a landscape — typically observed from a height and contemplated at length — has been claimed by Microsoft's most commercially regrettable operating system, a $96 billion private equity firm, and a firearms-and-camping conglomerate. The Conservancy notes that Vista the operating system is now itself extinct, which has done nothing to release the word, in accordance with the well-documented mechanics of phantom occupation.
Zephyr (Ventus occidentalis) is classified Critically Endangered. The Greek god Zephyrus — personification of the gentle west wind, herald of spring, husband of Iris — has been claimed by an Atlassian test-management plugin, a Linux Foundation real-time operating system, and several laptop product lines. The Conservancy notes that the original deity's portfolio (gentle breezes, the arrival of spring, fidelity in marriage) has not been preserved in any of the captures.
Helix (Spira vocabularius) is classified Critically Endangered, with three concurrent commercial claimants having registered the word within the same calendar year. The geometric form — most famously the double-stranded DNA molecule whose structure was determined by Crick, Franklin, and Watson in 1953 — has been claimed by a version control system, a direct-to-consumer mattress brand, and a personal-genomics company. The Conservancy notes only one of the claimants has any structural relationship to the original referent.
Orbit is herewith re-confirmed Critically Endangered, the SaaS category having now produced two concurrent claimants in addition to the chewing gum capture by Wrigley in 1944. The Conservancy notes the celestial mechanics sense remains current in physics and aerospace contexts but is functionally invisible in any consumer search result.
Glow (Lux constans vocabularius) is classified Critically Endangered. The verb denoted the steady emission of light without flame — the property of a fire's embers, of phosphorescent algae, of certain mushrooms in deep forests. It has been claimed by a fertility-tracking app, a Korean skincare line, and a maker of consumer-grade laser cutters. The original glow continues to occur in nature, the Conservancy notes, where it is no longer the dominant search result for its own name.
Ember (Pruna vocabularius) is classified Critically Endangered. The word denoted a small, hot, glowing fragment of wood or coal, persisting after the flame has died — the substance from which a fire could be revived if managed carefully through the night. It now denotes a JavaScript framework, a temperature-controlled coffee mug, and a ketamine-clinic operator. The Conservancy notes the original sense survives primarily in poetry and in the regulations of national parks.
Crystal (Crystallus vocabularius) is classified Critically Endangered. The word denoted a solid material whose constituent atoms are arranged in an orderly repeating geometric lattice — quartz, salt, snowflakes, the carbon allotrope known as diamond. It has been claimed by a Ruby-like programming language, a personality-analytics platform, and a brand of bottled spring water. The Conservancy notes the geometric sense persists in mineralogy, where context prevents confusion.
Meridian (Linea longitudinis) is classified Critically Endangered. The geographical noun denoted any of the imaginary great circles that pass through the Earth's poles, used as the basis for the global system of longitude established at Greenwich in 1884. It has been claimed by a cryptocurrency exchange, a New Zealand power generator, and a hospital network. The line through Greenwich, the Conservancy notes, remains in service.
Cobalt (Cobaltum vocabularius) is classified Critically Endangered. The chemical element with atomic number 27 — named after the German Kobold (a malevolent mountain spirit blamed by miners for poisoning silver ores) — has been claimed by a red-team penetration-testing toolkit, a managed-security service, and a discontinued Chevrolet sedan. The Conservancy notes the etymological link between the element and digital intrusion is, at minimum, accidental.
Hall of Extinction
🏛️Featured case studies. Words whose extinction has been documented in exceptional detail.
apple
Apple (*Malus computatrix*) was classified Extinct in 1976 when Steven Jobs and Stephen Wozniak registered the name of a common pome fruit for their personal computer concern. The specimen had been in continuous Anglo-Saxon use since the seventh century, denoting an edible fruit of the genus Malus, available in red, green, or yellow. When a child today hears the word, they think of a rectangle of glass that costs $1,199. The fruit is the footnote.
Apple Inc.'s market capitalization has at various points exceeded the GDP of France, Germany, and Australia combined. The average apple costs approximately $0.50.
amazon
Amazon (*Amazonia corporatissima*) was classified Extinct in 1994 when Jeffrey Bezos registered the name of the world's largest rainforest for an online bookstore. The river drains roughly 7 million square kilometres and the surrounding ecosystem houses approximately 10% of all known species. The company now operates around 200 fulfilment centres and delivers toothpaste in under two hours. The Conservancy classifies this as the only documented case of a brand sharing its name with the ecosystem it is most frequently accused of helping to destroy.
Bezos named it Amazon because he wanted the biggest company, like the biggest river. The rainforest has been losing approximately 10,000 square kilometres per year. These facts are unrelated, we are told.
slack
Slack (*Otium inversum*) was classified Extinct in 2013. The word previously denoted the pleasant absence of tension or effort — a loose rope, an unhurried Sunday, the comfortable margin in a system that allows for breathing room. It now names a workplace platform that has generated more unread notifications, ambient anxiety, and "quick syncs" than any product in software history. The appropriation is not merely ironic but structurally complete: the product has rendered the original meaning physically unachievable during working hours.
The average Slack user receives 72 notifications per day. Slack the software has no observable relationship with slack the concept.
mint
Mint (*Mentha obsoleta*) was classified Extinct in 2006 when Intuit registered the word for a personal finance application. The specimen entered double extinction in January 2024 when the product itself was discontinued, returning the word to the commons in a condition the Conservancy can only describe as "used." The herb continues to thrive in gardens. The app does not.
Mint the app was discontinued in January 2024. Mint the herb was discontinued by no one.
zoom
Zoom (*Velocitas digitalis*) was classified Extinct in 2011. The word previously evoked the sound a vehicle makes when passing at velocity — speed, momentum, the visceral pleasure of movement through space. Since 2020 it has primarily evoked a six-person rectangle in which one participant has forgotten to unmute themselves. The Conservancy has recorded a sharp decline in the word's association with motion, dated precisely to the year it became synonymous with sitting still.
Zoom's daily meeting participants grew from 10 million to 300 million between December 2019 and April 2020. "You're on mute" became the most uttered phrase in the English language.
stripe
Stripe (*Linea captiva*) was classified Extinct in 2010. A stripe is the simplest possible visual element — a band of colour, a mark, a line. It now processes more annual payment volume than the GDP of several sovereign nations. The Collison brothers have not explained the naming process. The Conservancy has chosen not to ask.
Stripe's valuation has been as high as $95 billion. A stripe is a line. These facts are related.
oracle
Oracle (*Oracula silens*) was classified Extinct in 1977. The word previously described a prophetic source of divine wisdom — a priest or priestess through whom counsel was sought in ancient Greece before wars, colonisations, and treaties. It now describes enterprise database software. The Conservancy notes that Oracle's licensing agreements are also consulted before major decisions, and that the outcome is similarly difficult to interpret.
The Oracle at Delphi was consulted before wars, colonizations, and treaties. Oracle's standard enterprise license agreement is 300 pages.
Protected Words
🔵Words too essential to human communication to feasibly trademark. Protected status is honorary. The Conservancy has no actual enforcement power.
The (*Articulatus supremus*) has so far resisted appropriation, owing to its grammatical indispensability and the practical difficulty of trademarking a definite article. Three startups are known to have considered the name and concluded, separately, that customers would be unable to say it out loud without sounding confused. The Conservancy continues to monitor.
The most common word in the English language. Appears approximately once every 13 words in written English.
And (*Coniunctio perpetua*) remains unclaimed, despite its evident symbolic potential — connection, addition, the implied promise of a second thing. Shakespeare used it approximately 28,000 times across the First Folio. No venture capitalist has yet attempted to do the same.
Shakespeare used "and" approximately 28,000 times across his works. No venture capitalist has yet claimed it.
Is (*Esse digitale*) survives in what researchers describe as a narrow escape. The third-person singular present of "to be" remains one of the few verbs in English not yet reduced to a Series A pitch deck. The Conservancy attributes this to the difficulty of writing a tagline for a company called Is.
A (*Articulatus indefinitus*) holds the distinction of being the shortest specimen in the lexicon and the one most frequently discussed by brand consultants who proceed, within minutes, to recommend a different word. Protected status is considered temporary, contingent on the continued existence of consultants.
Or (*Disjunctio simplex*) has survived the branding era intact. A startup named Or would be philosophically appropriate — implying the user might want this product, or might not — but no founder has yet shown the constitutional appetite for that level of honesty.
Of (Praepositio fundamentalis) holds Protected status. The preposition that denotes belonging, derivation, separation, and possession — the fourth most common word in English — has resisted appropriation through the same mechanism that protects "the" and "and": no party can plausibly trademark a word that other parties must use approximately every fourteenth word to communicate at all. The Conservancy notes that an attempted registration would, if granted, be effectively unenforceable.
The fourth most frequent word in written English. Appears in approximately 3.6% of all words.
To (Particula infinitivi) holds Protected status. The preposition and infinitive marker — used to indicate direction, purpose, or the unconjugated form of any verb — has been protected by ubiquity. The Conservancy notes that any product attempting to trademark "to" would be required to enforce the trademark against every speaker of English, a project that has not, to date, been undertaken at scale.
In (Praepositio locativa) holds Protected status. The preposition denoting containment, location, or membership has resisted appropriation, despite a brief 2003 attempt to register a single-letter capitalised stylised version that was rejected by the USPTO on grounds the agency declined to elaborate. The Conservancy notes the rejection has not deterred subsequent attempts at adjacent two-letter combinations.
It (Pronomen neutrum) holds Protected status. The third-person neuter pronoun — used to refer to inanimate objects, abstract concepts, weather conditions, and any noun whose gender the speaker does not wish to specify — has resisted commercial appropriation. The Conservancy notes a single attempted capture in the form of "It Cosmetics," which the registrant resolved by declining to claim the bare pronoun and adding the qualifying noun, in a rare display of trademark restraint.
Appears in Stephen King's 1986 novel and the related films, although neither party has been observed asserting trademark over the pronoun itself.
Be (Esse fundamentale) holds Protected status. The infinitive of the most fundamental verb in the English language — denoting existence, identity, condition, and presence — has resisted capture, despite multiple attempted registrations of compound forms ("BeReal," "BeMyEyes," "Bumble"). The Conservancy notes the bare infinitive remains free, principally because to claim it would be to claim existence itself, and even venture capital has not yet attempted that.
Hamlet's Soliloquy ("To be, or not to be") would, if filed today, be approximately the most expensive trademark dispute in history. It has not been filed.
Full Survey — All 257 Documented Words
The complete record. Sorted alphabetically.
| Word | Status |
|---|---|
| a | 🔵 PROTECTED |
| abstract | 🔴 EXTINCT |
| acorn | 🔴 EXTINCT |
| adept | 🔴 EXTINCT |
| affinity | 🔴 EXTINCT |
| affirm | 🔴 EXTINCT |
| airtable | 🔴 EXTINCT |
| altitude | 🟡 ENDANGERED |
| amazon | 🔴 EXTINCT |
| amplitude | 🔴 EXTINCT |
| and | 🔵 PROTECTED |
| anthropic | 🔴 EXTINCT |
| apex | 🔴 EXTINCT |
| apollo | 🔴 EXTINCT |
| apple | 🔴 EXTINCT |
| arc | 🔴 EXTINCT |
| arc-browser | 🟠 CRITICALLY ENDANGERED |
| asana | 🔴 EXTINCT |
| aspen | 🟠 CRITICALLY ENDANGERED |
| athena | 🔴 EXTINCT |
| atlas | 🔴 EXTINCT |
| aura | 🔴 EXTINCT |
| aurora | 🟠 CRITICALLY ENDANGERED |
| badger | 🟢 VULNERABLE |
| badger-pro | 🟢 VULNERABLE |
| balance | 🔴 EXTINCT |
| be | 🔵 PROTECTED |
| beacon | 🔴 EXTINCT |
| beam | 🔴 EXTINCT |
| block | 🔴 EXTINCT |
| bolt | 🟠 CRITICALLY ENDANGERED |
| bounce | 🔴 EXTINCT |
| bounty | 🔴 EXTINCT |
| brex | 🔴 EXTINCT |
| bridge | 🟠 CRITICALLY ENDANGERED |
| brouhaha | 🟢 LEAST CONCERN |
| bumble | 🔴 EXTINCT |
| canvas | 🔴 EXTINCT |
| carta | 🔴 EXTINCT |
| cascade | 🔴 EXTINCT |
| cedar | 🟢 VULNERABLE |
| cedar-tech | 🟠 CRITICALLY ENDANGERED |
| cellar | 🟡 ENDANGERED |
| character | 🔴 EXTINCT |
| cheer | 🔴 EXTINCT |
| chime | 🔴 EXTINCT |
| chronicle | 🔴 EXTINCT |
| cipher | 🔴 EXTINCT |
| cobalt | 🟠 CRITICALLY ENDANGERED |
| coconut | 🔴 EXTINCT |
| codswallop | 🟢 LEAST CONCERN |
| cohere | 🔴 EXTINCT |
| collywobbles | 🟢 LEAST CONCERN |
| comet | 🔴 EXTINCT |
| compass | 🔴 EXTINCT |
| compass-app | 🔴 EXTINCT |
| compass-tech | 🟡 ENDANGERED |
| craft | 🔴 EXTINCT |
| crest | 🔴 EXTINCT |
| cricket | 🟢 VULNERABLE |
| crystal | 🟠 CRITICALLY ENDANGERED |
| current | 🔴 EXTINCT |
| datadog | 🔴 EXTINCT |
| dawn | 🔴 EXTINCT |
| dial | 🔴 EXTINCT |
| discombobulate | 🟢 LEAST CONCERN |
| discord | 🔴 EXTINCT |
| docker | 🔴 EXTINCT |
| doe | 🟢 VULNERABLE |
| dosh | 🔴 EXTINCT |
| dough | 🔴 EXTINCT |
| dove | 🔴 EXTINCT |
| drift | 🔴 EXTINCT |
| echo | 🟡 ENDANGERED |
| eclipse | 🔴 EXTINCT |
| ember | 🟠 CRITICALLY ENDANGERED |
| falcon | 🟢 VULNERABLE |
| fathom | 🔴 EXTINCT |
| fern | 🟢 VULNERABLE |
| ferret | 🟢 VULNERABLE |
| fiber | 🔴 EXTINCT |
| figma | 🔴 EXTINCT |
| fiji | 🔴 EXTINCT |
| finch | 🟢 VULNERABLE |
| flibbertigibbet | 🟢 LEAST CONCERN |
| float | 🔴 EXTINCT |
| flow | 🟡 ENDANGERED |
| flux | 🟡 ENDANGERED |
| forest | 🔴 EXTINCT |
| forge | 🟠 CRITICALLY ENDANGERED |
| forge-tech | 🟡 ENDANGERED |
| fox | 🟢 VULNERABLE |
| frame | 🔴 EXTINCT |
| frame-app | 🟡 ENDANGERED |
| fusion | 🟠 CRITICALLY ENDANGERED |
| gain | 🔴 EXTINCT |
| gem | 🔴 EXTINCT |
| glade | 🔴 EXTINCT |
| glow | 🟠 CRITICALLY ENDANGERED |
| gobsmacked | 🟢 LEAST CONCERN |
| grain | 🔴 EXTINCT |
| harbor | 🔴 EXTINCT |
| harvest | 🔴 EXTINCT |
| hawk | 🟢 VULNERABLE |
| heap | 🔴 EXTINCT |
| hearth | 🟡 ENDANGERED |
| helios | 🔴 EXTINCT |
| helix | 🟠 CRITICALLY ENDANGERED |
| hermes | 🔴 EXTINCT |
| honey | 🔴 EXTINCT |
| horizon | 🟠 CRITICALLY ENDANGERED |
| hornswoggle | 🟢 LEAST CONCERN |
| hullabaloo | 🟢 LEAST CONCERN |
| hume | 🔴 EXTINCT |
| in | 🔵 PROTECTED |
| inflection | 🔴 EXTINCT |
| ink | 🟡 ENDANGERED |
| 🔴 EXTINCT | |
| intercom | 🔴 EXTINCT |
| iris | 🔴 EXTINCT |
| is | 🔵 PROTECTED |
| it | 🔵 PROTECTED |
| jira | 🔴 EXTINCT |
| joy | 🔴 EXTINCT |
| juno | 🔴 EXTINCT |
| kerfuffle | 🟢 LEAST CONCERN |
| kiwi | 🟠 CRITICALLY ENDANGERED |
| klarna | 🔴 EXTINCT |
| kubernetes | 🔴 EXTINCT |
| lattice | 🔴 EXTINCT |
| lattice-tech | 🟡 ENDANGERED |
| leaf | 🔴 EXTINCT |
| lever | 🔴 EXTINCT |
| lever-tech | 🟡 ENDANGERED |
| lime | 🔴 EXTINCT |
| linear | 🔴 EXTINCT |
| logic | 🔴 EXTINCT |
| lollygag | 🟢 LEAST CONCERN |
| loom | 🔴 EXTINCT |
| loop | 🟡 ENDANGERED |
| lumen | 🔴 EXTINCT |
| lunar | 🔴 EXTINCT |
| lynx | 🟢 VULNERABLE |
| magic | 🔴 EXTINCT |
| malarkey | 🟢 LEAST CONCERN |
| mantis | 🟢 VULNERABLE |
| meander | 🟡 ENDANGERED |
| mercury | 🔴 EXTINCT |
| mercury-fin | 🟠 CRITICALLY ENDANGERED |
| meridian | 🟠 CRITICALLY ENDANGERED |
| midjourney | 🔴 EXTINCT |
| mint | 🔴 EXTINCT |
| miro | 🔴 EXTINCT |
| mistral | 🔴 EXTINCT |
| mollycoddle | 🟢 LEAST CONCERN |
| moon | 🟠 CRITICALLY ENDANGERED |
| moss | 🟢 VULNERABLE |
| motion | 🔴 EXTINCT |
| nexus | 🔴 EXTINCT |
| notion | 🔴 EXTINCT |
| nova | 🔴 EXTINCT |
| oak | 🟢 VULNERABLE |
| of | 🔵 PROTECTED |
| omen | 🟡 ENDANGERED |
| or | 🔵 PROTECTED |
| oracle | 🔴 EXTINCT |
| orbit | 🔴 EXTINCT |
| orbit-tech | 🟠 CRITICALLY ENDANGERED |
| otter | 🟢 VULNERABLE |
| pace | 🟡 ENDANGERED |
| pact | 🟡 ENDANGERED |
| palantir | 🔴 EXTINCT |
| pampers | 🔴 EXTINCT |
| pantry | 🟡 ENDANGERED |
| patagonia | 🔴 EXTINCT |
| patch | 🔴 EXTINCT |
| pearl | 🟡 ENDANGERED |
| perplexity | 🔴 EXTINCT |
| persnickety | 🟢 LEAST CONCERN |
| phoenix | 🔴 EXTINCT |
| pilot | 🔴 EXTINCT |
| 🔴 EXTINCT | |
| pipe | 🔴 EXTINCT |
| pitch | 🔴 EXTINCT |
| pivot | 🔴 EXTINCT |
| plaid | 🔴 EXTINCT |
| plex | 🔴 EXTINCT |
| prisma | 🔴 EXTINCT |
| pulse | 🔴 EXTINCT |
| pulse-tech | 🟠 CRITICALLY ENDANGERED |
| quill-app | 🟡 ENDANGERED |
| quilt | 🟡 ENDANGERED |
| rabbit | 🟢 VULNERABLE |
| ramble | 🟡 ENDANGERED |
| ramp | 🔴 EXTINCT |
| rapscallion | 🟢 LEAST CONCERN |
| reflection | 🔴 EXTINCT |
| replicate | 🔴 EXTINCT |
| retool | 🔴 EXTINCT |
| ridge | 🔴 EXTINCT |
| ripple | 🔴 EXTINCT |
| robin | 🔴 EXTINCT |
| roblox | 🔴 EXTINCT |
| rove | 🟡 ENDANGERED |
| runway | 🔴 EXTINCT |
| runway-ai | 🔴 EXTINCT |
| sage | 🔴 EXTINCT |
| scale | 🔴 EXTINCT |
| seed | 🔴 EXTINCT |
| segment | 🔴 EXTINCT |
| shenanigan | 🟢 LEAST CONCERN |
| shopify | 🔴 EXTINCT |
| signal | 🔴 EXTINCT |
| skedaddle | 🟢 LEAST CONCERN |
| sketch | 🔴 EXTINCT |
| slab | 🔴 EXTINCT |
| slack | 🔴 EXTINCT |
| snapchat | 🔴 EXTINCT |
| snollygoster | 🟢 LEAST CONCERN |
| snowflake | 🔴 EXTINCT |
| span | 🟡 ENDANGERED |
| spark | 🟠 CRITICALLY ENDANGERED |
| sparrow | 🟢 VULNERABLE |
| spotify | 🔴 EXTINCT |
| spruce | 🔴 EXTINCT |
| square | 🔴 EXTINCT |
| stag | 🟢 VULNERABLE |
| stone | 🟠 CRITICALLY ENDANGERED |
| stripe | 🔴 EXTINCT |
| table | 🟠 CRITICALLY ENDANGERED |
| tangent | 🔴 EXTINCT |
| the | 🔵 PROTECTED |
| thread | 🔴 EXTINCT |
| tide | 🔴 EXTINCT |
| tinder | 🔴 EXTINCT |
| titan | 🟠 CRITICALLY ENDANGERED |
| to | 🔵 PROTECTED |
| tomfoolery | 🟢 LEAST CONCERN |
| trello | 🔴 EXTINCT |
| tribe | 🟡 ENDANGERED |
| twilio | 🔴 EXTINCT |
| vault | 🔴 EXTINCT |
| vector | 🔴 EXTINCT |
| venmo | 🔴 EXTINCT |
| vercel | 🔴 EXTINCT |
| veritas | 🔴 EXTINCT |
| verse | 🟡 ENDANGERED |
| vista | 🟠 CRITICALLY ENDANGERED |
| volvo | 🔴 EXTINCT |
| vox | 🔴 EXTINCT |
| wave | 🟡 ENDANGERED |
| webflow | 🔴 EXTINCT |
| willow | 🟢 VULNERABLE |
| wise | 🔴 EXTINCT |
| wren | 🔴 EXTINCT |
| zephyr | 🟠 CRITICALLY ENDANGERED |
| zoom | 🔴 EXTINCT |